Floralí Licensing BV is a commercial service provider that operates entirely independently of any plant breeder or producer. Our full focus is on the product and the species. The first step in the process is to examine each new variety offered to us very carefully. We determine:
- demand in the market for the variety (species) in question
- which variety dominates the current market and what gaps there are in the market
If the new variety gives added value in light of market demandsIf a variety qualifies for a trial programme, Floralí Licensing BV begins trials as soon as possible with several companies specialised in producing that particular variety.
By involving specialist market players, we can ensure good feedback from those who have a real understanding of the variety on trial. If the variety performs well in the trials, the next step is to arrange the licensing and grower's legal protection of the variety.