Floralí Licensing has established a very good relationship with all players in the industry, such as propagators, growers of finished products, wholesailers and retailers. As a result, Floralí Licensing is able to set up introduction strategies even starting at the retail level and then working back towards the growers of finished products and the propagating companies. This increases the changes of succesful introductions significantly as production is set up on the basis of marketing strategies and plans, and not the other way around.
The worldwide development is more and more global marketing with retailers that operate globally. Not only super market chains, but also big box stores and home improvement stores like Ikea. These retailers demand availbility of finished product globally in a programmed way, even planned sometimes until 2 years ahead of time.