Advising on market needs

What will be the next new hype at the consumer level and what is the trend in growing plants? Floralí Licensing can assist breeders mapping the markets for then and indicating what consumers are currently ready to buy, what growers of finished products are eager to grow or prefer to grow.

The right approach in licensing must also be chosen right away because once a start has been made, it is not easy with the license agreements to make changes in a fast and flexible way. For instance if a new plant has the potential for worlwide introduction through 1 or a few retailers, or though 1 youngplants company, then the opportunity may be spoiled if the variety in question has already been licensed in 1 or a few countries to independent growers.

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Do you want more information? Please contact us directly.

Floralí Licensing B.V.
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