Conducting trials

Floralí Licensing BV has built a significant global network of growers of finished plants. Growers are carefully selected on the basis of market position, specilization in certain species, willingness to test and introduce new varieties, own breeding programmes, ties with competing breeders, financial basis and other elements. As Floralí Licensing already has this network in place, trialing of new varieties can be set up and started very swiftly and after one growing season, conclusions can already be drawn about the market potention of the trial varieties as well as growing characteristics.

For instance a new Lavalula patio plant variety can look really breathtaking and be the nicest looking plant in the world, but if it does not hold up after 3 days of transport in the dark, then it really still has no market potential.