Floralí Licensing BV has built a significant global network of growers of finished plants. Growers are carefully selected on the basis of market position, specilization in certain species, willingness to test and introduce new varieties, own breeding programmes, ties with competing breeders, financial basis and other elements. As Floralí Licensing already has this network in place, trialing of new varieties can be set up and started very swiftly and after one growing season, conclusions can already be drawn about the market potention of the trial varieties as well as growing characteristics.